KUALA LUMPUR, Dec 31 — Newspaper circulation in the country maintained its downward slide this year as readers continue to shun hard news in government-controlled titles for more sensationalist tabloids.
Circulation of local media mainstays — The Star, New Straits Times, Utusan Malaysia and Berita Harian — has fallen over the past five years, in some cases dramatically so. Scandal sheets, however, remain largely popular and in some cases far outselling more traditional rags which helped advertising expenditure grow 22 per cent to RM3.5 billion for the first half of 2010.[ lagi ]
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